Ethical Issues Essay

Part 1: Identifying the Ethical Issue There are a number of ethical issues related to business. The first step in this task will be for you to choose an ethical issue on which to base the remainder of your Key Assignment. Following is a list of potential business-related ethical issues from which you may choose, or you may identify an ethical issue not listed below based on your own research, or based on your own personal and/or professional experiences. For Part 1 of this task, you are to identify and describe your chosen business-related ethical issue. For Part 1, identifying and describing your chosen business-related means that you are to do the following:

State the ethical issue chosen from the list, or state the ethical issue you have chosen that is not from the list. For example, “I have chosen to use the following ethical issue for this assignment: deceptive advertising.” Ethical Issues Essay

Provide a fact-based scenario that will illustrate to your audience the ethical issue involved. For example,

The company General Gadgets, Inc. has been in business for 30 years, but in the last 10 years, it has watched its sales continually plummet because of increased competition in the market. General Gadgets held a 50% market share through the year 2001, but it has watched that market share dwindle to 5% in 2010. In an effort to boost its lagging sales, Widgets, Inc. has hired a marketing firm, Sell It Like It Is Marketing, LLC, to come up with a new marketing campaign. You are the vice president are are in charge of corporate social responsibility (CSR) for General Gadgets, Inc. It has been brought to your attention that the marketing campaign being put together is going to do more than just bend the truth a little in terms of claims about the durability of General Gadgets, Inc.’s newest product.

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