Noise – Control Measures Discussion Paper

This will be a 3-4 page discussion of an issue that is currently affecting your resort. Your discussion should focus on the following:

Identification of issue
Affect on property
Methods for dealing with issue
Examples of other resorts and how they dealt with the issue
Anticipated results
Noise Issue Affecting Ocean Key Resort, Key West Florida

The ability of firms in the hospitality industry and entertainment industry to attract and maintain customers depends on the ability to offer satisfactory services such as accommodation and parking and affordable, quality foods and drinks. However, the most crucial goal of the customers visiting the organizations in the industry is to fulfill their recreational needs. Music is one of the important things the customers derive satisfaction from (Simonsen, 2019). If a firm fails to play music as desired by the customers, it is likely to lose a significant market share to those that play it Noise – Control Measures Discussion Paper.

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However, one of the remarkable issues with music is the possibility of causing noise pollution. In Key West, Florida, most hotels and restaurants are located near to occupied residential properties (The Kew West News, 2014). Ocean Key Resort is one of the firms located in the area. In 2014, complaints from the neighbors prompted the local authorities to establish laws restricting the hotels and restaurants from playing music (The Kew West News, 2014). For instance, the firms are prohibited from generating noise exceeding (75) dBA between 3:00 a.m. and 10:59 a.m. (Key West, Florida, 2020). For any reported offense, the firms are required to pay a fine of $500, and more stringent measures are taken if the issue persists.

In the case of Ocean Key Resort and a few other firms in the area, the complaints are reported even when they do not exceed the set noise limit. Some of the neighbors have been reporting that they lack sleep most of the time due to the noise. Considering the negative impacts of lack of sleep, such as reduced ability to work and increased stress and chances of developing health problems such as diabetes, the authorities have been advising the firms to switch of music at around 11.00 p.m. especially during the weak days (Theresa Java Free Press, 2019).

The issue has been affected Ocean Key Resort significantly since it has been losing customers that have been preferring alternative recreational firms that are able to play music without much restrictions (Theresa Java Free Press, 2019). Notably, the firm’s ability to invite musicians to entertain the customers in live performances is low. At the same time, some of the customers that visit the resort aim to have a quality sleep in the accommodation rooms. Some have complained that they did not have quality sleep, and thus, they were dissatisfied (Theresa Java Free Press, 2019). Although Ocean Key Resort and other firms in the industry have complained to the authorities about the law, this might not give them a solution.

In consideration of the above issue, the most suitable solution is one that would enable Ocean Key Resort to play quality music and, at the same time, not disturb the neighbors and its customers in the accommodation rooms. The first approach to solving the problem is to modify the design of the room where the music is played to reduce the amount of noise going out (CCOHS, 2020). One of the ways of improving the design is insulating the floors and walls better using materials that absorb noise. Second, the room should be fitted with noise-dampening ceiling tiles and wall panels (CCOHS, 2020). The resort should use soundproof curtains and windows Noise – Control Measures Discussion Paper.

The second approach to solving the problem is the use of acoustic panels or linings. The acoustics are effective in absorbing sound, including the echo (CCOHS, 2020). The acoustics can be put on the walls, doors, windows, and ceilings of the building. In the accommodation rooms, the organization can install white noise devices that expel noise from outside. The resort can also put special beds that are fitted with noise-reducing headboards (CCOHS, 2020). If Ocean Key Resort maintains keeps the noise generated within the required limits, the above strategies will help to prevent it from disturbing the neighbors and customers in the hotel rooms.

The effectiveness of the above solutions can be confirmed by the cases of a few Hotels and resorts in the US. J.D. Power North American Hotel has not been receiving complaints from customers and neighbors about noise after modifying the design of the room in which music is played in a way that it absorbs noise (Simonsen, 2019). Premier Inn addressed the problem through the installation of white noise machines and acoustics. Consequently, complaints from the customers and neighbors reduced significantly (Simonsen, 2019). Hyatt and Marriott have achieved the same goals by using a white-noise machine, beds with headboards, and acoustics (Simonsen, 2019). Thus, there is no doubt regarding the effectiveness of the strategies Noise – Control Measures Discussion Paper.

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If Ocean Key Resort implements the proposed solutions, the expected outcome is that the amount of noise reaching the accommodation rooms and residents of the neighbors will be reduced significantly. Studies and experience by other organizations have shown that a comprehensive approach can reduce the noise moving out by up to three quarters (Simonsen, 2019). Thus, Ocean Key Resort will increase the satisfaction of the customers that need music as well as those who need quiet time in the accommodation rooms. The organization will be able to attract more customers, leading to increased revenue and profits. Further, the company will evade fines resulting from complaints to the authorities by the neighbors. As well, the lack of complaints by the neighbors will enable the firm to increase its corporate social responsibility (CSR) score (Simonsen, 2019). A high CSR score will enhance the sustainability of the firm in the long-term.

References

Canadian Center for Occupational Health and Safety (CCOHS) (2020). Noise – Control

Measures. Retrieved 20 April, 2020 from https://www.ccohs.ca/oshanswers/phys_agents/noise_control.html

Key West, Florida. (2020, March 29). Code of Ordinances City of Key West, Florida. Retrieved 20 April, 2020 from https://library.municode.com/fl/key_west/codes/code_of_ordinances?nodeId=SPAGEOR_CH26EN_ARTIINU

Simonsen, J. (2019, 20 June). Why and how to reduce noise in hotel rooms. Retrieved 20 April,

2020 from https://www.rockwoolgroup.com/our-thinking/blog/why-and-how-to-reduce-noise-in-hotel-rooms/

The Kew West News (2014, February 28). Is Duval Street Too Loud? – Musicians And Residents

Look For Middle Ground On Noise Ordinance. Retrieved 20 April, 2020 from https://keysweekly.com/42/is-duval-street-too-loud-musicians-and-residents-look-for-middle-ground-on-noise-ordinance/

Theresa Java Free Press (2019, April 17). Businesses complain about noise law. Keys News Noise – Control Measures Discussion Paper.

Retrieved 20 April, 2020 from https://keysnews.com/article/story/businesses-complain-about-noise-law/

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