This semester our Race and Ethnicity course has an exciting opportunity to collaborate with Shakespeare & Company ( Shakespeare & Company (Links to an external site.)) to help this organization become more diverse in their recruitment and help those from diverse backgrounds become a part of their organization. Our two major assignments will be built around looking at this organization and offering feedback.
Description: Located in Massachusetts’ Berkshire Country, a nonprofit performing arts organization seeks support with ongoing efforts to increase Inclusion, Diversity, Equity, and Accessibility (IDEA). In a post-Floyd, post pandemic environment with an influx of new residents into a more rural environment, leaders have the desire to expand and improve the organization’s recruiting efforts to focus on diversification of the volunteer corps. Utilizing Volgistics (volunteer database management program), project participants will examine and explore best practices regarding volunteer recruitment and determine how current features support the organization in reaching its goal, as well as identify new features which would enhance productivity of the program. The organization’s programmatic offerings, pricing, virtual reach, community reach, etc. are also aspects which may be analyzed to help gain an understanding of volunteer accessibility. Consideration of the volunteer reward/retention management system and methods of maintaining investment and interest in the organization from embedded programs should also be included.
Assignment: Please investigate Shakespeare and Company and reflect on how the organization can increase diverse participants through transportation and online registration to incorporate a more diverse population within their organization. What is the population of Lenox, MA? Surrounding areas? Incorporate race and ethnicity. Next, take it to a deeper level and think broadly about other aspects of diversity including age and socio economic status. Using concrete and substantial facts about transportation and internet access around the Shakespeare and Company Organization, discuss how online registration and transportation can be improved.
Description of the setting of Shakespeare and Company in terms of diversity using concrete facts and statistics of the area (10 points)
Discussion of how transportation/ online registration can be an obstacle for those involved with Shakespeare & Company (10 points)
Discussion of improving the delivery network to Shakespeare & Company through transportation. (10 points)
Discussion of improving the delivery network to Shakespeare & Company through online registration (10 points)
Organization and proper citation of sources (10 points)
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